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Katie Drake
5305
Crestfield Court
Castro Valley, CA 94552
(510) 581-4484
mailto:kdrake@creativeinkcopy.com
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Objective
Freelance
writing opportunities for an experienced marketing
and public relations management professional¾
requiring creativity, marketing savvy, strategic
thinking, and excellent writing skills.
Technical
Skills
Operating
Systems: Windows, Macintosh, UNIX
Software:
Word, Excel, PowerPoint, PageMaker, Quark X-Press,
Illustrator, PhotoShop, Persuasion, Netscape
Navigator, Microsoft Internet Explorer, Microsoft
Outlook, Novell GroupWise, Microsoft Project,
MicroPlanner X-Pert, Visio, ApplixWare,
StarOffice
Employment
History
CREATIVE
INK Castro Valley, California
Principal, 1/99 to present
Freelance
marketing writer specializing in creative
copywriting for marketing
communications.
EDIFY
CORPORATION Santa Clara, California
Marketing Writer, 6/97 to 1/99
Marketing
writer amd marcom project manager for self service
software company. Responsible for writing and
editing marketing collateral including product
guides and brochures, placed features, customer
profiles, product data sheets, user conference
brochures and materials, direct mail pieces,
newsletters, corporate overviews, vertical market
sales tools, advertising and other marketing
materials. Responsible for writing and editing copy
for electronic marketing communications including
World Wide Web site, self-guided tours and product
demonstrations, and Internet-based advertising and
special promotions, as well as for corporate
intranet site. Managed corporate standards process
and acted as liaison with corporate counsel for
trademark management. Special projects include:
project management of annual report, consulting
services literature program, customer newsletter;
leadership of project process development team;
facilitation of literature management vendor
transition.
ALEXANDER
COMMUNICATIONS, INC. (ACI) San Francisco,
California
Creative Services Manager, 10/95 to
10/96
Manager
of three-member group for creative services and
writing functions supporting account teams for
high-technology public relations agency with
clients including Hewlett-Packard, Novell,
IntelliQuest, NetGravity, InterTrust, Avantos and
others. Responsible for leading in the creation of
written and graphical public relations materials
such as press releases, fact sheets, media alerts,
reviewers' guides, white papers, placed features,
case studies, presentations, and speaking pitches,
as well as special promotional programs. Provided
design and writing consultation services to
clients. Managed vendors and other external
resources for graphic design, special promotions,
tradeshow relations, and other creative products
and services. Provided consulting and development
services for ACI internal marketing efforts,
including corporate brochure and Web
site.
FARALLON
COMPUTING, INC. Alameda, California
Marketing Collateral Writer/Media Buyer, 10/93 to
10/95
Marketing
writer for $55M networking products company,
responsible for writing and editing marketing
collateral including brochures and catalogs, in-box
direct sales promotions, trade show and seminar
materials, videos and training materials, direct
mail, specification sheets, technical white papers,
feature articles for publication placement, and
other marketing materials. Responsible for writing
copy for all product packaging and for business and
educational advertising for U.S. and international
markets. Responsible for writing and editing copy
for electronic marketing communications including
corporate World Wide Web server, electronic
customer bulletin, and company forums on on-line
services. Under high pressure deadlines, worked
closely with product managers, departmental
managers and staff, and executives to the highest
level on product positioning and market
segregation; worked with graphic designers, user
documentation staff, advertising agencies, contract
personnel, and vendors at every stage of
production. Managed advertising placement,
including insertion orders and liaison with account
executives and production staff for numerous
national publications. Special projects included
writing and project management of Fast Ethernet
card video for Apple Tsunami in-box CD-ROM,
development of corporate internship program, and
market research for Timbuktu Pro
packaging.
APPLE
COMPUTER, INC. Cupertino and Napa, California
Technical Writer/Business Recovery Planner, 8/90 to
9/93
Technical
writer responsible for writing, reviewing, editing,
and leading in the creation of marketing and
procedural documents, standards, reports and other
publications. Direct project management
responsibilities under principles of total quality
management; interface with international staff,
major vendors such as Pacific Bell and IBM, graphic
artists, printers, technicians, etc. Supervised two
interns. Certified Disaster Recovery Planner
responsible for administering all aspects of
emergency preparedness and disaster contingency
planning programs/testing for Apple's major U.S.
data center facility handling $13M daily revenues.
Coordinated departmental internship program with
local colleges as well as Community Affairs gift
program, and acted as site liaison with community
and city government organizations.
THEATREWORKS
Palo Alto, California
Director of Marketing and Public Relations, 11/88
to 6/90
Managed
all aspects of marketing and public relations for
nationally known regional theatre. Duties included
publicity and media relations, development of
display and broadcast advertising and publications,
direct marketing, coordination of special
promotional and public events, budget development
and forecasting. Managed house management staff.
Special projects included development of long range
marketing plan, institution of group sales
marketing program, implementation of new
performance program publications. Extensive
experience with management of vendors and contract
employees including printing and
graphics.
VALLEY
INSTITUTE OF THEATRE ARTS Saratoga, California
Marketing Director, 4/88 to 11/88
Maintained
responsibility for all marketing publications of
this regional theatre including brochures,
programs, paid advertising, and publicity special
events from concept to implementation. Developed
press releases and public service announcements,
maintained media contacts. Supervised house
management and box office staff, marketing interns,
and administrative assistants; maintained marketing
budget; developed tracking procedures for market
research.
Operations
Manager, 6/86 to 11/87
Managed
daily financial and administrative operations for
regional theatre conservatory with $600,000 annual
budget. Recruited, trained and directly supervised
10-12 staff members in box office/ticket sales,
house management, novelty sales, hospitality and
special events planning, development, and
administrative support. Conceived and implemented
reserved seating system, payroll audit procedure;
streamlined numerous organizational systems,
policies and procedures for improved throughput and
cost reduction; developed organizational prospectus
and donor records system.
UNIVERSITY
OF CALIFORNIA Santa Cruz, California
Assistant to Public Events Manager, Div. of Arts,
9/85 to 6/86
Created
brochure and program copy, media releases. Managed
financial records and billing for facility use and
technical labor. Trained and supervised house
management and usher staff of 20, supervised 5-10
clerical and graphics assistants. Coordinated
technical requirements and bookings for main
theatre and concert hall.
Production
Assistant, Arts and Lectures Program, 9/83 to
6/86
Created
promotional materials including brochures, media
releases and program copy for arts presenter.
Supervised clerical and house staff of 15-20.
Managed financial records, accounts payable and
billing. Assisted in contractual negotiation with
international artists and agents; scheduled
facilities/equipment,
accommodations/transportation, student field
trips.
Conference
Registrar, Conference & Housing Services, 9/84
to 9/85
Managed
all aspects of conference registration for over
80,000 conference guests, including housing, food
service, arrivals and departures, keys and
security, special facility use, housekeeping and
linen requirements. Supervised registration staff
of 15. Designed/implemented registration tracking
system for more efficient time usage and reduced
personnel expense.
Special
Skills
Excellent
written and oral communications skills. Extensive
project and personnel management experience.
Principles of accounting, financial management,
budgeting. Experienced in Windows. Macintosh, and
UNIX computing environments, including desktop
publishing and graphics, word-processing,
spreadsheets, presentations, browsers. Community
volunteer with several non-profit organizations
including United Way and Junior
Achievement.
Education
University
of California, Santa Cruz: Bachelor of Arts,
Literature, June 1984. Graduated cum
laude.
Selected
Seminars: The Visual Display of Quantitative
Information, Direct Marketing for
Business-to-Business, Performance Systems Priority
Management, Marketing as a Strategic Function, Time
Management, Concepts in Graphics, People Skills,
Disaster Recovery Institute Certification Program
Courses, Total Quality Management, Project
Effectiveness Program, Conflict Resolution.
Coursework toward Marketing Certificate through
University of California Extension.
References
available on request.
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